Lashes to Die For™ and Brows to Die For™ contain a patent pending prostaglandin analogue complex that dramatically enhances the appearance of lash length, thickness and fullness. Consumer studies have shown lashes appear 64% longer, 67% thicker and fuller, 80% softer and 70% healthier looking within four-to-eight weeks of using the product. Brows to Die For™ translates the success of this product with a formulation to enhance the appearance of the thickness and fullness of brows, addresssing sparse, uneven or overplucked brows.